• Jakub Karlec / 2FRESH

    • Company

      2FRESH
    • Job role

      UX lead

    Intuition over analytics
    Web analytics is far from perfect. Relying too much on it can slow or even kill your business. Decisions based on expert intuition can be more effective. Moreover, you will never change history, if you rely solely on analytics. So, do you have the balls to embrace intuition–driven design?

    About Jakub:
    Jakub is UX lead at 2FRESH digital agency. He co–founded handful of internet projects – Costlocker, 2FRESH Ideas and Printividual. And of course, he is a ski enthusiast.