• Gavin Taylor / Carat

    • Company

    • Job Role

      Regional Digital Director at Carat

    Gavin Taylor – Standardising a de-centralised network

    About the presentation:
    When it comes to digital activation, a huge challenge for brands is keeping control and visibility of local market activity. This presentation is an investigation into how to operationalize digital performance, to achieve a level of standardisation whilst maintaining local cultural identity.

    About Gav:
    A passionate thought leading digital marketing professional with over 10 years’ experience driving strategic growth and profitability for leading global organisations across retail, automotive, travel, finance and beauty sectors within Digital Marketing. Primary competency in search coupled with evolved skills in performance display, social advertising, ad ops management and advanced digital reporting.